Before they choose a school. Before they pick a major.

Your kid is about to make a $200,000 decision.
Do they know anything about themselves?

My Signal Path is a 20-minute guided interview that reveals how your student naturally thinks, works, and creates value — followed by a personal review from a recruiter who's interviewed thousands of people. It's the first investment you should make before the big ones start.

The Problem

Everyone helps your child get in. Nobody helps them figure out where they'll actually thrive.

SAT prep: $3,000. College counselor: $5,000. Campus visits: $4,000. Application fees: $800. Tuition: $60,000 a year. That's the cost of the American college machine — and it assumes your kid knows what they're looking for.

Most don't. They pick a major because it sounds practical. They choose a school because their friend is going. They commit to a direction before they have any understanding of how they actually think, work, or create value.

I've watched this play out thousands of times from the other end. Smart, capable people sitting across my desk at 28, 34, 42 — starting over because nobody helped them understand how they were wired before they started making decisions.

Every one of them says the same thing: "I wish I'd figured this out earlier."

Today's students are under pressure to decide early.

Pick a major — before they've had any real experience.

Choose a career path — before they understand how they naturally operate.

Spend tens of thousands on school — before knowing what environment actually fits them.

My Signal Path is the step that should come first.

The Fix

One interview. One report. One recruiter's read on your teen.

My Signal Path is a 20-minute guided interview — not a personality quiz, not a multiple-choice career assessment, not a color-coded label. It's 20 open-ended questions designed the way I've run my best professional interviews for three decades. The interview adapts in real time, follows up on the interesting threads, and surfaces patterns your kid has never been able to see in themselves.

When the interview is done, your student receives their Signal Snapshot — a 6-8 page personalized report that reveals how they naturally operate, where they'll thrive, where they'll struggle, and specific directions worth exploring.

Then I personally review every Snapshot. Within a few days, you will receive my annotated observations — the things that jumped out to me after 30 years of reading people for a living. The patterns. The blind spots. The connections a student can't see about themselves because they haven't sat across from enough people to recognize what's signal and what's noise.

The AI does the excavation. I do the interpretation. Your family gets both.

You wouldn't invest $200,000 in a company without doing due diligence. Why would you invest $200,000 in your kid's education without understanding how they're wired?

What Your Family Gets

A report this specific doesn't exist anywhere else.

Every Signal Snapshot is built from scratch from your student's own words. No templates. No types. No categories they get sorted into. Here's what it covers — in 6-8 pages of analysis written specifically about one person:

Their Signal — the core pattern in how they naturally create value and where their energy comes from. The thing that's been running underneath everything they do.

Where they'll thrive — the environments, pace, and conditions where they do their best work.

Where they'll struggle — the situations that will drain them no matter how good the opportunity looks on paper.

Directions worth exploring — schools, programs, industries, and roles matched to how they actually operate.

Concrete next steps — 5-7 specific experiments they can try this month, each with a first action.

Brian's personal notes — my observations after reviewing their results through 30 years of pattern recognition. The part that can't be automated.

Want to see a preview?  Read a partial sample from a real Signal Snapshot.

For Parents

This isn't for them. It's for you.

Let's be honest. Your kid didn't find this website. You did. Because you're the one lying awake thinking about whether they're going to pick the right school, the right major, the right path — or whether they're going to drift into something that doesn't fit and spend years figuring out what you already sense: they don't really know themselves well enough to make this decision yet.

You've tried talking to them about it. They shrug. They say "I don't know" or "I'll figure it out." And you know that "figuring it out" means four years and $200,000 of trial and error.

My Signal Path gives your family a different starting point. Your kid spends 20 minutes answering questions nobody's ever asked them before. They get a report that makes them say, "How did it know that about me?" And then a 30-year recruiting veteran adds his own read on what he sees — the kind of insight that usually takes a decade of career mistakes to learn the hard way.

$149. Less than one hour with a college counselor. No subscription. No upsell. No follow-up course to buy.

The most useful thing you can give them before they make decisions that are hard to undo.

Before they choose, help them understand how they're built.

Two versions — High School and College. Same process, same price, same personal review from Brian.

High School

For juniors and seniors choosing a path before they really know themselves well enough to choose. Uncovers how they naturally work, learn, and recharge — then connects that to schools, programs, trades, and next steps that actually fit.

Questions

Things parents ask.